080 BARCELONA FASHION WEEK
(2024) The project builds on the current logo of 080 Barcelona Fashion Week and proposes an extension of its visual identity for the 34th edition of the runway. The concept is articulated through the slogan “Experience fashion from the inside” an invitation to look beyond the catwalk and discover the essence of the backstage. To bring this vision to life, artificial intelligence tools were used to create a series of polaroids that recreate moments captured behind the scenes, highlighting the value of the collective and creative work that takes place before each show. The visual proposal unfolds across diverse formats: from billboards and posters to social media, web, and invitations, with the aim of showing how the identity can adapt in a coherent, flexible, and contemporary way across different platforms.
